Senior Lecturer at the Federmann School of Public Policy and Government at HUJI and Research Fellow at the Israeli Democracy Institute. Ph.D. and M.A. in Psychology from School of Education at HUJI, B.A. in Behavioral Sciences from Ruppin Academic Center. Post-doctoral fellowship, with Fulbright scholarship, at Carnegie Mellon University Heinz College of Public Policy. 

I study how choice architecture - the manner by which different options or outcomes are designed and presented - impact people’s everyday choices and decisions. Specifically, the goal of my research is to identify "nudges" that can be used to improve decisions by helping people choose in manners more consistent with their self-preferences, their goals or values, or for important societal goals. This includes doing basic research on biases in choice or applied research on improving choice in various domains such as privacy and cybersecurity, unethical consumer behavior, enviornmental protection, and pro-social behavior.